What is product aspect ratio? Why its important?

The aspect ratio of an image describes the proportional relationship between its width and its height.

There are three types of images aspect ratios-

  • Landscape- The width of the image is longer than its height
  • Square- The width and height of image are equal
  • Portrait- The height of the image is longer than its width

Review the following sample - 

Why is it important?

For best results, we need to fit correct image aspect ratio with same product aspect ratio, this way there won’t be any loss of information from image to product.

If we try to insert landscape image on portrait aspect ratio product such as I phone case, the sides of the image wont fit in the image, as shown in the following image-

The good news is that you don’t need to worry about all of this! all products categories are matched automatically to the right image aspect ratio.

The platform will do the hard job and will embed and stretch the image on the product automatically according to the aspect ratio of the image and user will see only products that fits to image aspect ratio in store.

This is why you need to choose the leading preview for each aspect ratio category in Wizard < Appearance < Pop-up , the platform will show the right pop up per image aspect ratio to user automatically without any work from your side.

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